How High Quality Content Improves the Customer Experience

Look. SEO is important. It’s incredibly important. But it’s not a “cheat code” that you can use to bypass actually producing good content. In fact, now more than ever, high quality content is one of the most important elements of modern Search Engine Optimization....
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Why Should I Optimize My Website For Local Search?

It seems counter-intuitive. One of the best things about the Internet age is that everyone - regardless of marketing budget or company size - has the ability to reach a massive global audience. Surely that massive audience should be the goal, not your immediate...

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4 Trends Affecting SEO Today

The most dangerous mindset anyone working in Search Engine Optimization can adopt is the believing you can use the same SEO strategies year after year and expect consistent results. Google’s algorithm was originally programmed nearly two decades ago, long before the...

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Three Things Most SEOs Are Doing Wrong

Let’s face it - traditional Search Engine Optimization just isn’t cutting it anymore. There’s a lot more to increasing organic search traffic than just using keywords or including lots of links in articles. Here’s three areas where old-fashioned SEO practices are...

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How Mobile-First Indexing Impacts Organic Search

Who among us weren’t excited as kids by the idea of a Star Trek future? Who didn’t want to take a walk on the holodeck, or travel through space, or hold all the information in the universe in the palm of their hand? Well, folks, the future is now - virtual reality is...

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