Why Should I Optimize My Website For Local Search?

Why Should I Optimize My Website For Local Search?

It seems counter-intuitive. One of the best things about the Internet age is that everyone – regardless of marketing budget or company size – has the ability to reach a massive global audience. Surely that massive audience should be the goal, not your...
4 Trends Affecting SEO Today

4 Trends Affecting SEO Today

The most dangerous mindset anyone working in Search Engine Optimization can adopt is the believing you can use the same SEO strategies year after year and expect consistent results. Google’s algorithm was originally programmed nearly two decades ago, long before the...
The Beginner’s Guide To Natural Language Processing

The Beginner’s Guide To Natural Language Processing

For years, human beings have had to make an effort to learn how to talk to computers. Programming languages. Assembly code. Heck, remember when you had to use boolean operators in Google? But now, computers are learning how to talk like human beings through the power...
Three Things Most SEOs Are Doing Wrong

Three Things Most SEOs Are Doing Wrong

Let’s face it – traditional Search Engine Optimization just isn’t cutting it anymore. There’s a lot more to increasing organic search traffic than just using keywords or including lots of links in articles. Here’s three areas where old-fashioned SEO practices...
How Mobile-First Indexing Impacts Organic Search

How Mobile-First Indexing Impacts Organic Search

Who among us weren’t excited as kids by the idea of a Star Trek future? Who didn’t want to take a walk on the holodeck, or travel through space, or hold all the information in the universe in the palm of their hand? Well, folks, the future is now – virtual...
AdWords or Organic Search, what do customers want?

AdWords or Organic Search, what do customers want?

Optimizing your website for organic search traffic is hard. Writers want to write, not worry about whether or not we’re using some keyword the right amount of times to hit the right density. Besides, most of your traffic is coming from Facebook ads or Google AdSense...